Keychains and tags – a top ESP-searched promo category last year – are a staple for organizing keys or decorating everyday items like bags and purses.

Keychains and tags may be small, but they pack a promo punch. Whether they’re clipped to backpacks, belt loops or car keys, they offer high visibility at a low cost, making them a practical tool and a favorite for branded merch.

Students can keep keys handy with this stretchy mini-wrist lanyard. The full-color band features a durable split ring that attaches securely in dorms and gyms. Great for fitness centers or college rec programs.

This keychain doubles as a 39” pocket-sized tape measure with self-lock release, rubber grip and secure clip-on ring – perfect for measuring on the go. Ideal for contractors and real estate agents.

This compact combo tool features a slide-out phone stand for hands-free viewing and a swivel screen cleaner to keep devices smudge-free. Includes a split ring attachment to attach to bags or keychains. Consider tech conferences.

Featuring a durable lever edge, stainless-steel insert and split ring, this bottle opener keychain opens cans and bottles with ease and comes in a variety of colors. A smart pick for restaurants or outdoor festivals.

These lightweight acrylic keychains are fun everyday accessories that can be fully customized with any artwork, shape and message. Designed to stand out on backpacks or lunch bags, they’re a must for student clubs, artists or startups.

A unique take on a classic, this genuine leather keychain is sleek and simple, making it a solid choice for organizing keys and elevating everyday items. Well-suited for law firms and in corporate gifting kits.

Explore the standout promotional items that distributors voted on as the winners of ASI Chicago’s Product Showcase.

The ASI Chicago show floor was chock-full of new products and exciting industry trends – and that innovation extended over to the Product Showcase, where suppliers showed off their latest and greatest offerings. Distributor attendees scouring the displays had the chance to vote on their favorites in fun categories from “most unique” to “best eco-friendly product.” Here are the winners.

Most Unique: Rhythmic Robotic Bluetooth Speaker

Dance the night away with this Bluetooth-enabled dancing speaker robot, made of durable ABS plastic. The device syncs to music or custom routines via the Robert app and delivers up to 4 hours of playback time. Great for STEM programs or tech-themed youth events.

Most Fashion-Forward: The OG Perforated Interchangeable Rope System

Mix and match stock hat and rope colors for a unique headwear style with this five-panel mid crown hat, featuring the OG perforated interchangable rope system. Ideal for outdoor brands or team-building retreats.

Best in Technology: AirFly SE

Use Bluetooth headphones for in-flight entertainment, gym TVs and more with this tiny wireless adapter that plugs into any headphone jack. A smart giveaway for travel agencies, airline loyalty programs or tech-savvy fitness clubs.

Best Eco-Friendly Product: Geometric Wooden Planter with Succulent

This fully assembled planter kit comes pre-planted with a live succulent and makes for a perfect onboarding or employee appreciation gift. Choose your laser-engraved logo location on either the maple or walnut wood side.

Most Fun: Surprise Cake

Celebrate company birthdays or anniversaries with this confetti-packed explosion box, holding a 4-inch cake as well as custom sprinkles, ribbon and a personalized message card. Optional candy pop-up add ons available for extra flair.

Most Useful: Work From Anywhere Kit

Hybrid work calls for a hybrid kit. This compact clamshell bag in vegan leather holds 18 essentials for hybrid work life, from tech tools to office suppliers to personal care items. Optimal for remote employee appreciation or an office shifting to a hybrid work model.